Facebook and Microsoft expand advertising partnership An exciting announcement for advertisers looking to connect with consumers through social networking, Microsoft has invested $240 million to expand its strategic alliance with massively popular Facebook. Read on to see how the partnership benefits advertisers in Asia. Read the full story... New Rich Media opportunities on MSN and Windows Live Impressive new ad formats on MSN, Windows Live Hotmail and Windows Live Messenger allow advertisers to take full advantage of highly effective video and expandable banners. Check out the new opportunities and discover the difference Rich Media can make. Read the full story... Xbox 360™ sets a new high score with interactive campaign An innovative campaign for the Xbox 360™ video game system boosted brand awareness and user interaction to a new high score. Find out how customizable characters for Windows Live Messenger helped the campaign attract over 58,000 registered users. Read the full story... Internet users are executive warriors, says new PAX consumer segmentation For the first time ever, the latest results from Synovate's long-running PAX Study have been analyzed to segment Asia's affluent consumers into like-minded groups. The new findings reveal significant insights about which groups of wealthy consumers spend time online. Read the full story... 1. ADMA Digital Marketing Conference explores opportunities in social media. Details... 2. Microsoft unveils Personalized Email service in India. Details... More news... 1. MSN Digital Marketing Workshop (28 Nov, 2007, Taiwan) Details... More events... 1. Diesel launches fragrances in Belgium with interactive Hotmail banners Details... 2. Fanta brings color to a grey world with Personal Expressions Details... More creatives...

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